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Communication Model for Integrating Blockchain-Technology with Russian Energy Sector
https://doi.org/10.24223/1999-5555-2024-17-4-306-312
Abstract
This article presents a communication model for integrating blockchain-technology into the Russian energy system, which takes into account the restraining factors, limitations on blockchain development, the legal environment, as well as both domestic and international experience. The model aims to improve resource management, enhance security and efficiency in the energy sector, and create advantages for all stakeholders. The model is based on the principles of the author's PR concept of integrated strategic communications (ISC), ensuring a comprehensive approach to interacting with various interest groups and effectively addressing challenges arising from the introduction of new technologies in the energy sector.
The research includes analysis of theoretical sources and practical experience of Russian and foreign companies using blockchain in power industry. Special attention is given to the analysis of communication strategies employed by PJSC Gazprom Neft in blockchain-technology projects.
The results of the study can be used to improve the reputation and optimize processes in Russian energy companies, as well as to have innovations implemented by government structures. The development of a communication model for blockchain integration, considering industry-specific features and ISC principles, opens up prospects for further research and practical steps in the energy sector.
About the Authors
P. A. Alberti
International Institute of Energy Policy and Diplomacy of MGIMO University of the Ministry of Foreign Affairs of the Russian Federation
Russian Federation
Russian Federation
World Electric Power Industry Department
Bldg. 1, 76, Prospect Vernadskogo, Moscow, 119454
A. E. Uzhanov
International Institute of Energy Policy and Diplomacy of MGIMO University of the Ministry of Foreign Affairs of the Russian Federation
Russian Federation
Russian Federation
World Electric Power Industry Department
Bldg. 1, 76, Prospect Vernadskogo, Moscow, 119454
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Review
For citations:
Alberti P.A., Uzhanov A.E. Communication Model for Integrating Blockchain-Technology with Russian Energy Sector. Safety and Reliability of Power Industry. 2024;17(4):306-312. (In Russ.) https://doi.org/10.24223/1999-5555-2024-17-4-306-312
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